WHY SPENDING A THOUSAND BUCKS CAN MAKE YOU FEEL LIKE A MILLION.
To much truth:
Every aspect of the modern luxury store conspires to seduce the shopper, from the lighting, color scheme and music to the carefully placed product “altars” designed to draw visitors deeper into the shop.
New marketing research is shedding more light on what retailers have known for a long time: How we shop has as much to do with our mental state as with our material needs. People shop because they’re sad, and splurge because they’re feeling guilty or insecure. With retailers using every trick to get us in the mood to spend, shoppers unaware of their emotional vulnerabilities may find themselves regretting their holiday purchases and buried in debt.